[SBU Board] FYI - NLM tournament email publicity

[Patti McCallum]

Thank you.  I am not surprised about the numbers as we see them every
month in the in-out report.  We need to find out how to keep them.

On Sat, Apr 6, 2019 at 3:43 PM JC Chupack <jc.chupack at gmail.com> wrote:

> Hi all,
>
> Just FYI for the board regarding recent email publicity for our NLM
> players:
>
>    - On Thursday & Friday (distributed scheduling), players on our
>    MailChimp unit-only list with 0-500 masterpoints and NLM status (649
>    recipients) got a special "intermediate/novice" events newsletter promoting
>    our Unit Newcomer game, Spring NLM sectional & flyer, and save the date for
>    the NLM Regional in the fall.
>    - As of this morning, that email has had a 40% open rate, which is on
>       par with our typical open rate for a SUN email distribution.
>    - This afternoon, via the ACBL's Pianola tool, I sent out an email
>    blast to NLM/0-500 players within a 100 mile radius of SBC (goes up to
>    Surrey and Victoria, goes down to Centralia/Chehalis) promoting the Spring
>    NLM sectional. The email was subdivided into two segments; the players with
>    0-20 masterpoints got a version that was more explanatory and included
>    information about the Unit Newcomer game whereas the 20-500 masterpoint
>    players got a more typical sectional announcement. *(And for my number
>    geeks, yes, I did set it where the ones right at 20 wouldn't get both :)
>    despite being less specific about the range in this note.)*
>    - The ACBL's tool doesn't provide us any metrics, but I did find it
>       interesting that within a 100 mile radius, we had 907 players reachable
>       with 0-20 masterpoints and 883 players with 20-500 masterpoints, total 1790
>       players reached by that email (which includes players outside our unit but
>       in our vicinity).
>
>
> Let me know if you have any questions. :)
>
> --JC
>
> --
> JC Chupack
> * Seattle ACBL Unit 446 <http://www.bridgeinseattle.org> Vice President,
> Electronic Contact, & Publicity Chair
> * Sr. Product Manager, Softlines Ad Tech, Amazon Advertising
> <http://advertising.amazon.com>
>
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-- 
*Patti McCallum*
*To have a full deck later in life - **Play Bridge*




*ACBL accredited teacherStar teacher award Certified directorHome
206-789-4742Cell 206-910-7075*
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