[SBU Board] FYI - NLM tournament email publicity

[JC Chupack]

Hi all,

Just FYI for the board regarding recent email publicity for our NLM players:

   - On Thursday & Friday (distributed scheduling), players on our
   MailChimp unit-only list with 0-500 masterpoints and NLM status (649
   recipients) got a special "intermediate/novice" events newsletter promoting
   our Unit Newcomer game, Spring NLM sectional & flyer, and save the date for
   the NLM Regional in the fall.
   - As of this morning, that email has had a 40% open rate, which is on
      par with our typical open rate for a SUN email distribution.
   - This afternoon, via the ACBL's Pianola tool, I sent out an email blast
   to NLM/0-500 players within a 100 mile radius of SBC (goes up to Surrey and
   Victoria, goes down to Centralia/Chehalis) promoting the Spring NLM
   sectional. The email was subdivided into two segments; the players with
   0-20 masterpoints got a version that was more explanatory and included
   information about the Unit Newcomer game whereas the 20-500 masterpoint
   players got a more typical sectional announcement. *(And for my number
   geeks, yes, I did set it where the ones right at 20 wouldn't get both :)
   despite being less specific about the range in this note.)*
   - The ACBL's tool doesn't provide us any metrics, but I did find it
      interesting that within a 100 mile radius, we had 907 players reachable
      with 0-20 masterpoints and 883 players with 20-500 masterpoints,
total 1790
      players reached by that email (which includes players outside
our unit but
      in our vicinity).


Let me know if you have any questions. :)

--JC

-- 
JC Chupack
* Seattle ACBL Unit 446 <http://www.bridgeinseattle.org> Vice President,
Electronic Contact, & Publicity Chair
* Sr. Product Manager, Softlines Ad Tech, Amazon Advertising
<http://advertising.amazon.com>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mailman.celestial.com/mailman/private/sbuboard/attachments/20190406/52144b6f/attachment.html>