[SBU Board] Fwd: Summary Results from Recruitment, Retention and Integration Survey

[JC Chupack]

FYI...

---------- Forwarded message ---------
From: ACBL <emailservices at acbl.org>
Date: Fri, Jun 26, 2020, 1:15 PM
Subject: Summary Results from Recruitment, Retention and Integration Survey
To: <jc.chupack at gmail.com>


*Summary Results of District and Unit Survey on New Member Recruitment,
Retention and Integration - May 2020*

*Districts*

16 of 25 District Presidents completed the survey. While most of them were
in their 1st year as president, nearly all had held other positions on
their boards.

In the area of new member recruitment, only 1 district spends more than
$5000, 2 spend between $1000 and $2000 and 1 spends <$1000. 4 respondents
did not know how much is spent.

In the area of new member retention and integration, only 1 district spends
more than $5000, 2 spend between $1000 and $2000 and 1 spends <$1000. 2
respondents did not know how much is spent.

>From the comments, it's clear that most districts see these as unit
activities and while some offer programs, they are generally tournament
related such as reduced entry fees for new player of specific education
programs.

Link to District Survey <https://www.surveymonkey.com/results/SM-9VXXK9N37/>

* ? Units*

152 of the 299 Unit Presidents completed the survey. Only 42 of these were
in their first year in the position and nearly all had held other unit
board positions.

In the area of new member recruitment, 100 of the 149 units responding
spend unit funds in this area. 75 of these spend <$1000, 3 spend more than
$5000, 1 spends between $3000 and $5000, 4 spend between $2000 and $3000
and 21 spend between $1000 and $2000.

In the area of new member retention and integration, 93 of the 144 units
responding spend unit funds in this area. 75 of these spend <$1000, 3 spend
more than $5000, 1 spends between $3000 and $5000, 5 spend between $2000
and $3000 and 9 spend between $1000 and $2000.

Only 19 units report receiving funds from their district for these
activities. Of these, 14 report receiving over 50% of their expenditures
from their district.

Link to Unit Survey <https://www.surveymonkey.com/results/SM-SG79V9N37/>

* ? Discussion*

It's clear from the survey that only a small minority of units that
reported their spending are likely to be spending the entire 11% of member
dues they receive for the purposes of new member recruitment, retention and
integration. Over $660,000 was given to the units in 2019.

That some districts are spending funds in this area is noteworthy and their
help is acknowledged by the units in the survey.

ACBL has had a membership growth objective for decades as a strategic
priority. Membership has been declining as well as new member recruitment
and retention. It is critical that membership be stabilized and that growth
is achieved for the long-term success of the league.

* ? Best Practices and Activities*

ACBL's structure of clubs, units, and districts lends itself to collection
and distribution of successful practices in the critical area of membership
growth. Units can work with their clubs to understand what works well and
disseminate that information throughout the unit and through the
membership, I/N and Education chairs share at the district level. The
district chairs can ensure good communications across the units and share
with liaisons in ACBL headquarters. Collecting data in each area of the
cost and effectiveness of the activities is critical.

>From the survey, here are the frequently mentioned activities:

New Member Recruitment

   - Advertising subsidies

   - Teacher training subsidies

   - Learn Bridge in a Day

   - Membership dues subsidies

   - Recruiter incentives

   - Easy Bridge subsidies

   - Other education activities


New member retention and integration

   - Tournament subsidies for new players

   - Mentor/Mentee programs

   - Education programs

   - Club Director training subsidies

Thank you for your participation.

Sincerely,

Paul Cuneo (D16), Cindy Shoemaker (D17) and Laurie Rowe (D20)
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