[SBU Board] Marketing Solutions (Pianola) Update

[Tom Land]

So one more thing for the units to do while the ACBL figures out new ways to get sued.Tom


-----Original Message-----
From: JC Chupack <jc.chupack at gmail.com>
To: Seattle ACBL Unit Board <sbuboard at mailman.celestial.com>
Sent: Mon, Nov 4, 2019 9:08 pm
Subject: Re: [SBU Board] Marketing Solutions (Pianola) Update

We're likely looking at $20-40 per email blast to reach players within a drive of our tournaments. It's possible I could shave it down a little (most notably by excluding players who likely get our SUN email blasts already), but that's the ballpark.
As a point of comparison, we're able to reach up to 2000 players at no charge via Mailchimp, as often as we want.  If the ACBL would share the nearby unit rosters with us, it would cost us $8.50 a month ($102/year) to use Mailchimp to send blasts to nearby units. (We'd be able to send to up to 50,000 players as often as we want for that monthly rate, and we'd get a lot more control, design options, support, and engagement data vs. Pianola.)

On Mon, Nov 4, 2019 at 9:00 PM JC Chupack <jc.chupack at gmail.com> wrote:

FYI.  I looked up the pricing:

| Quantity of Emails
 | Bonus | Price |
| up to 1,000 | - | 1¢ per email |
| 1,001 - 5,000 | 10% extra free | 0.9¢ per email |
| 5,001 - 10,000 | 25% extra free | 0.8¢ per email |
| 10,001 - 50,000 | 50% extra free | 0.67¢ per email |
| 50,001 - 100,000 | 100% extra free | 0.5¢ per email |


---------- Forwarded message ---------
From: ACBL <emailservices at acbl.org>
Date: Mon, Nov 4, 2019 at 11:46 AM
Subject: Marketing Solutions (Pianola) Update
To: <jc.chupack at gmail.com>


   
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|  Dear Marketing Solutions User,
  We hope you enjoy using Marketing Solutions, powered by Pianola to stay connected to your members. So far, 16 million emails have been sent with this tool.

 As you know, Marketing Solutions gives you complete control over the content of emails and the sending schedule. You can also segment your audience by rank or masterpoints to enhance your marketing strategies.

 In the last year, we've made more improvements. Each unit/district has its own separate subscription list, meaning a member who has unsubscribed from ACBL emails can still receive unit/district emails. This enlarges your audience by about 30%! New email template designs were also added.

 ACBL funded the development of Marketing Solutions and the first two years of its availability to unit and districts. Due to the tool's success, it was decided to extend the contract and ACBL's funding of the service for another year.

 In 2020, ownership of Marketing Solutions accounts will be transferred to units and districts. Each unit or district wishing to continue using the tool will need to contract directly with Pianola. You can sign up with the company easily and quickly now at pianola.net/acbl. (You will be able to maintain your current login information.)

 Until the end of 2019, your account will operate as it does today with ACBL funding.

 If you need a refresher on using Marketing Solutions, you can view the "Marketing Solutions 101" webinar at acbl.org/webinars. For technical support, continue to contact Mary Maier at Baron Barclay at 1-800-274-2221 or mary at baronbarclay.com.

 Going to the San Francisco NABC? Pianola's founder, James Ward, will be there from Friday, Nov. 29, to Monday, Dec. 2, to answer your questions in person.

 Thank you,
 The ACBL Team   |

 
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-- 
JC Chupack
* Seattle ACBL Unit 446 Vice President, Electronic Contact, & Publicity Chair



-- 
JC Chupack
* Seattle ACBL Unit 446 Vice President, Electronic Contact, & Publicity Chair
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