[SBU Board] Email Blast Results - 1 week later

[Susan Cothern]

Thanks for all of the info and all that you do, JC.  It is greatly
appreciated! ��

Susan

On Tue, Apr 19, 2016 at 2:08 PM, JC (TsuKata) <tsukata at tsukata.org> wrote:

> I just wanted to share some data from our email blast a week ago.  The
> email went to 1159 recipients (vs. ~300 reached by the sbuannounce list we
> had used previously).
>
> Overall, we saw a 44% open rate (26% is the industry average for
> non-profit community organizations) and a 4.5% click rate (2% is industry
> average). NLMs tracked to a higher open rate and click rate at 52% and 6%
> respectively. We saw 21 bounced emails and 9 unsubscribe actions. Our list
> now stands at 1129 subscribers.
>
> The NLM Sectional was the most clicked link, but that got biased because
> the first mail I sent out had the NLM link twice. Some of you may have seen
> that I sent a corrected version once I caught the error.
>
> 46% of our subscribers opened the email on a mobile device, with iPhone
> dominating that space at 42% of opens. (MailChimp notes, though, that
> iPhone usage gets inflated because iPhone turns image loading on by
> default.)  For desktop, the mail clients were a bit more distributed. 16%
> used Apple mail and 13% used Gmail.
>
> From this point forward, I'll be using the ACBL's in-and-out reports to
> remove addresses and add new ones as people move in and out of the unit, in
> addition to respecting the unsubscribes we received. I can report data like
> this for every campaign we run going forward.
>
> My intent is to send one email a month with 3-4 headlining items,
> similarly formatted to this one. We'll include the newsletter as a
> headlining item when it is available and otherwise, the only included items
> will generally be event announcements for events within 30 days. We can
> include other content, though, if desired.
>
> Let me know if you have any questions or if you hear any feedback verbally
> from our members. Also, MailChimp is dead simple to use and free so long as
> your list is under 2000 recipients, so if any of you want to get a primer
> on it at any point (for any purpose...unit, clubs, district, whatever), let
> me know. :)
>
> JC
>
>
>
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>
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