[SBU Board] Email Blast Results - 1 week later

[JC (TsuKata)]

I just wanted to share some data from our email blast a week ago.  The
email went to 1159 recipients (vs. ~300 reached by the sbuannounce list we
had used previously).

Overall, we saw a 44% open rate (26% is the industry average for non-profit
community organizations) and a 4.5% click rate (2% is industry average).
NLMs tracked to a higher open rate and click rate at 52% and 6%
respectively. We saw 21 bounced emails and 9 unsubscribe actions. Our list
now stands at 1129 subscribers.

The NLM Sectional was the most clicked link, but that got biased because
the first mail I sent out had the NLM link twice. Some of you may have seen
that I sent a corrected version once I caught the error.

46% of our subscribers opened the email on a mobile device, with iPhone
dominating that space at 42% of opens. (MailChimp notes, though, that
iPhone usage gets inflated because iPhone turns image loading on by
default.)  For desktop, the mail clients were a bit more distributed. 16%
used Apple mail and 13% used Gmail.

>From this point forward, I'll be using the ACBL's in-and-out reports to
remove addresses and add new ones as people move in and out of the unit, in
addition to respecting the unsubscribes we received. I can report data like
this for every campaign we run going forward.

My intent is to send one email a month with 3-4 headlining items, similarly
formatted to this one. We'll include the newsletter as a headlining item
when it is available and otherwise, the only included items will generally
be event announcements for events within 30 days. We can include other
content, though, if desired.

Let me know if you have any questions or if you hear any feedback verbally
from our members. Also, MailChimp is dead simple to use and free so long as
your list is under 2000 recipients, so if any of you want to get a primer
on it at any point (for any purpose...unit, clubs, district, whatever), let
me know. :)

JC
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mailman.celestial.com/pipermail/sbuboard/attachments/20160419/d546c6d8/attachment.html>