e-m4i1 from filepro with attachment

[Kenneth Brody]

Quoting GCC Consulting (Thu, 29 Jun 2006 12:25:29 -0400):
[...]
> I'll relate a true marketing story about pricing told to me in a
> marketing class when I was in college(during the dark ages).
>
> Just after the Koren war, FM radios were coming to market.  I don't
> recall which company at the time brought out the first am/fm radio with
> a price of $25.00.  No remember this is about 1953 or 54.  The radio
> did not sell. They took back all of the radios.  They the repackaged
> them, waited a month or two, and resold them as a new product to retail
> for $45.00.  At this price they sold.
[...]

That's for people who don't read the fine print on the "NEW and IMPROVED"
stickers, and don't see the entire "NEW packaging and IMPROVED profits
for us" message.  :-)

My father-in-law learned the same thing many years ago.  He had been
doing heating and air conditioning maintenance and installation in
northern Westchester County for years.  When he tried to expand to
southern Westchester, he couldn't get any jobs.  Eventually, he
found out that his bids were too low.  He was charging northern
county prices in the more expensive southern county areas, and
everyone thought that with such low bids he couldn't be any good.

--
KenBrody at BestWeb dot net        spamtrap: <g8ymh8uf001 at sneakemail.com>
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