e-m4i1 from filepro with attachment

[GCC Consulting]

> -----Original Message-----
> From: 
> filepro-list-bounces+gccconsulting=comcast.net at lists.celestial
> .com 
> [mailto:filepro-list-bounces+gccconsulting=comcast.net at lists.c
> elestial.com] On Behalf Of Fairlight
> Sent: Thursday, June 29, 2006 11:08 AM
> To: filePro Mailing List
> Subject: Re: e-m4i1 from filepro with attachment
> 
> Yo, homey, in case you don' be listenin', John Esak done said:
> > The time is now to put the price at something reasonable which will 
> > keep you writing software.
> 
> There -is- that!
> 
> > Change the price before anyone gets the CD... which may be 
> as soon as 
> > today or tomorrow.
> 
> Ow!  You twisted my arm.  Price changed.  $149.95 as of 2 minutes ago.
> 
> Thanks for the advice.  :)  (Got a sling for my arm, by any chance?)
> 
> mark->
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Mark,

I'll relate a true marketing story about pricing told to me in a marketing
class when I was in college(during the dark ages).

Just after the Koren war, FM radios were coming to market.  I don't recall
which company at the time brought out the first am/fm radio with a price of
$25.00.  No remember this is about 1953 or 54.  The radio did not sell.
They took back all of the radios.  They the repackaged them, waited a month
or two, and resold them as a new product to retail for $45.00.  At this
price they sold.

So, John may have given you very good advice.  

Richard Kreiss
GCC Consulting