<div dir="ltr"><div>>>
God know how often this has gotten me in trouble. ;-) <br></div><div><br></div><div>That should be "God knows"......</div><div><br></div><div>Being this detail oriented is great if you are proofreading books, articles, websites, etc. <g> In Internet posts, it often is the first volley for an ugly fight more often than not. <br></div><div><br></div><div>Laura Brody<br></div></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Sun, Dec 15, 2019 at 2:27 PM Jose Lerebours <<a href="mailto:fpgroups@gmail.com">fpgroups@gmail.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">
<div>
<div>On 12/15/19 2:18 PM, Laura Brody wrote:<br>
</div>
<blockquote type="cite">
<div dir="ltr">
<div> I think that all of us have had to deal with writing
marketing copy at one point or another. Our big problem is
that we are nerds. Nerds don't think like the rest of the
population. We are more logical, detail oriented and usually
less in touch with our feelings. Like everything, this can be
a plus or a minus, depending on the situation. When it comes
to writing marketing copy, it is a big minus. My first
attempts at marketing were a total failure. My error was that
I talked about product features. I later learned that the
public wants to know how my product or service will make them
happy. Big difference. This breakthrough came from reading
books by Dan Kennedy. <br>
</div>
<div><br>
</div>
<div> In the case of my local computer repair business, I
realized that my customers were very concerned about losing
their data. The policy of Best Buy is to wipe and reinstall
Windows almost all of the time. My customers regularly brought
me infected computers. I could remove the infections without
losing their photos, emails, speadsheets, music collections,
etc. I decided to put on my business cards " Computer
Repair\nVirus Removal\nWithout data loss!" big and bold. I got
customers and many referrals because I addressed a fear that
they had. I tell the customer that I can't guarantee their
data, but I will make every effort to safeguard it. That is
what they wanted to hear.</div>
<div><br>
</div>
<div> For your business application, I would try to imagine
yourself as the business owner. What does he want? He wants
his business to run smoothly. His retail customers should be
able to check out quickly and be able to pay him several
different ways. He wants to know what is in inventory and to
be able to reorder more products with just a few keystrokes.
He wants shipments to the warehouse checked in quickly (the
solution is to use a barcode scanner which is faster and has
less errors than a person typing it in). How you accomplish
"faster, cheaper, easier" are details that most owners don't
care about. Just deliver "faster, cheaper, easier" and you
will get the business owner's attention. The owner doesn't
really care if filePro is under the hood making all of the
magic happen. He just wants the magic.</div>
<div><br>
</div>
<div>Laura Brody<br>
</div>
</div>
<br>
</blockquote>
<p>How refreshing to know that I am not the only one having this
inefficiency.</p>
<p>I love this: "We are more logical, detail oriented and usually
less in touch with our feelings."</p>
<p>God know how often this has gotten me in trouble. ;-)</p>
<p>Very good and simple to follow pointers!</p>
<p><br>
</p>
<p>Thanks,</p>
<p><br>
</p>
<p><br>
</p>
<blockquote type="cite">
<div class="gmail_quote">
<div dir="ltr" class="gmail_attr">On Sun, Dec 15, 2019 at 1:37
PM Jose Lerebours via Filepro-list <<a href="mailto:filepro-list@lists.celestial.com" target="_blank">filepro-list@lists.celestial.com</a>>
wrote:<br>
</div>
<blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">On
12/15/19 11:11 AM, Fairlight via Filepro-list wrote:<br>
> When evaluating an application -in what state-, for what
purpose/to what<br>
> end?<br>
><br>
> It's incredibly hard to give an intelligent answer to a
question as vague<br>
> as the one you posted.<br>
<br>
Fair enough!<br>
<br>
I left it open intentionally hoping that each would possibly
offer <br>
points based on their own perspective/experience and/or
particular <br>
business of interest.<br>
<br>
To be more specific,<br>
<br>
1) a retail business that does both, store front and back
office.<br>
2) single or multiple warehouses (with ability to manage
inventory <br>
movement & location)<br>
3) single or multiple stores (with ability to restrict sale
based on <br>
warehouse designated to a given store)<br>
4) mixed product types with need to sale in multiple units of
measure <br>
(dynamically converted by system)<br>
5) need to track samples sent to prospective customers,
designers and <br>
other retailers<br>
6) ability to have a built in shopping cart or integrate with
existing <br>
via API<br>
7) ability to process credit card payment<br>
8) ability to process Factoring<br>
9) track/manage short and long term projects<br>
10) ability to do partial shipping/billing<br>
11) track job cost<br>
12) track expenses associated to any given project (expense
not same as <br>
cost of goods sold)<br>
13) automatically draw commission for up to three sale persons
per job<br>
14) unlimited inventory<br>
15) unlimited users<br>
16) cloud based<br>
17) Account Payable<br>
18) Account Receivable<br>
19) General Ledger<br>
20) Financial Reports (P&L, Balance Sheet, Trial Balance,
GL Audit ...)<br>
21) Purchase order<br>
22) Repacking<br>
23) Pick & Pack<br>
24) Freight Tracking / Quoting<br>
25) PO Will Call<br>
26) Sample Management<br>
27) Claim Management<br>
28) Help Desk<br>
29) ... much more ...<br>
<br>
You can imagine that these are more of a list of "features" in
the <br>
application not the "need" of a particular business but, given
these as <br>
true features, how valuable are they? How meaningful can they
be when <br>
evaluating the application if you had a
retail/wholesale/distribution <br>
outfit?<br>
<br>
Whatever your business needs, could these be of any use to
you? If so, <br>
how can this be presented or how would you expect it to be
presented to <br>
you (not even sure how to phrase this) ???<br>
<br>
If not, how are these overkill or not necessary to a retail,
wholesale, <br>
distribution outfit?<br>
<br>
As a side: I am asking this simply because I am in the process
of <br>
preparing marketing material in hope to release an application
I have <br>
been developing for a while now. I am no sales person and I
am known <br>
for "saying too much" (lol) and really want to limit the out
pour of <br>
information so that instead of encouraging interest, too much
<br>
information often kills it.<br>
<br>
<br>
<br>
> m-><br>
><br>
><br>
> On Sun, Dec 15, 2019 at 10:28:16AM -0500, Jose Lerebours
via Filepro-list thus spoke:<br>
>> When evaluating an application, what are the top 10
questions you ask?<br>
>><br>
>> If not questions, prerequisites in the form of
features or<br>
>> properties that you figure are "must have"!?!<br>
>><br>
>><br>
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</blockquote>
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</blockquote>
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</blockquote></div>